This guide will provide you with simple, actionable steps to prepare for a brand photoshoot. You will go into your personal brand or small business photoshoot with a clear vision and goals.
Before contacting a photographer in your area, decide on the goal for your photoshoot. Are you looking to update images for your website, source images for an upcoming promotion, or a more content to post on your social media feed?
See “9 Reasons You Need Branding Photos” for common uses of brand photos
Pick a photographer with an aesthetic that matches your brand. Styles vary among photographers. Some have light and airy photos, while others are dark and moody. Additionally, not all photographers specialize in photographing brands.
Tell your photographer what the goals of the photoshoot are and where you will be using the images. This will influence how the photographer captures the images.
While your photographer won’t copy an image exactly, a mood board is a great source of inspiration. It helps to communicate the types of photographs you’re looking for. My favorite way to do this is through Pinterest. It’s so easy to create a board and share it with others!
Depending on the type of service you offer, models might be necessary to showcase your products. For example, it would be necessary for a boutique to have models wear outfits. Similarly, a hairstylist might include images of the styling or coloring process with a model in the chair, so clients know what to expect.
There are a couple things to keep in mind when choosing a location. First, is there plenty of natural lighting coming in through windows? Unfortunately, not all spaces have great lighting for photos. Secondly, does the location match your brand’s aesthetic?
Depending on your personal brand/business, not all locations will be a great fit. However, here are a few general location ideas for your brand photoshoot:
For workspace locations, it’s important to clean up the space before your photoshoot starts. This includes minimizing the number of decorations that may cause distractions. After you’ve cleaned up fresh flowers are also a nice touch to add a pop of color to the room.
I highly recommend reaching out to a hair and makeup stylist for your photos early on. Then, you can reserve the date with them too. These professional stylists know how to help you look your best on camera.
Go into your brand photoshoot with the plan to get as much variety as possible. For example, bring several outfit options, props and accessories.
April 26, 2022