How To Choose A Brand Photographer

You need branding photos for your business, but how do you choose a brand photographer in your area? It can be tempting to choose the least expensive option, but that isn’t always the best choice. More should go into your choice than how much it costs. Use the following points to guide your decision and find the photographer that’s perfect for your brand.

Find a photographer who specializes in brands

I highly recommend that you select a photographer who specializes in photographing brands. They have experience working with brands and know how to prepare and plan these photos. For example, there is a greater emphasis on variety than in a portrait session. Typically brand photographers will learn about your brand and work with you to plan photos that match your vision. The outfits, props, and locations will be curated to your brand.

How to choose a brand photographer that matches your brand’s aesthetic

Not all brands have the same aesthetic. That’s what makes them unique. There’s no photographer that’s right for everyone. I encourage you to find a photographer who matches your brand. Each photographer has a style that they can create for clients. For instance, a light and airy photographer isn’t experienced with dark and moody photos. Next, look at the type of images they capture (ex: portraits, photojournalistic, editorial, etc.). Can you see them creating images for your brand?

Take a look at the photography packages

Here are a few things to pay attention to:

-How long is the session?

-The number of images included

-How the images are delivered (online gallery, in-person purchasing)

-How many outfit changes are allowed?

-Will they help you plan and prepare for photos?

How to choose a brand photographer based on testimonials

Take a look at the photographer’s testimonials. What are past clients saying about working with them? Different areas will influence your decision. Think about what’s most important to you in working with a photographer. For example, image quality, experience, or communication.

Here’s a free checklist for you

Download “What To Do With Branding Photos: 15 Ideas” here.

If you liked this, you will also like:

How To Create A Mood Board For Branding Photos

How To Prepare For A Brand Photoshoot

Marketing For A Small Business (With Branding Photos)

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July 12, 2022

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