You need branding photos for your business. Now comes the time to decide how often makes the most sense for your business. Quarterly photoshoots are a happy medium for most small to medium-sized brands. The benefits of quarterly branding photos include seasonal images, social media content, images for product launches and promotions, the ability to plan content in advance, and keeping up-to-date images of the faces of your business.
Plan seasonal images at each quarterly branding photoshoot. It’s helpful no matter what type of brand you have, keeping your content current and relevant. This can be done by simply choosing seasonal outfits or by arranging the time for holiday props. How many times have you shared stock photos on holidays? Make a list of holidays coming up during the quarter.
Bonus tip: National holidays related to your brand make great social media posts! However, ensure there is a connection to your brand so they make sense.
I’m not the only one who can’t decide what to post on social media right? Well, one of the main benefits of quarterly branding photos is a gallery to pull content from. No need to share the same images over and over again. Your followers will be more engaged and have a reason to keep checking back on your account. Branding photos can provide a good mix of showing your personality, a behind-the-scenes sneak peek into your business, and product images. Plus, after each quarter you can reflect on your analytics. What type of content do your followers engage most with? Use this information in your next quarterly branding photoshoot.
In advance, you know what products will be launched and upcoming promotions. You will need images for your ads, social media, emails, and website.
A tip for busy business owners is automation. Planning and scheduling content early saves time! With a full gallery of quarterly branding photos at your disposal, you can plan out days, weeks, or months in advance.
Haircuts, style, and seasons change. Stay up-to-date with images of the people behind your brand. Customers/clients will easily be able to recognize each of you. Additionally, when you can add personality to images it allows them to connect with your brand.
August 16, 2022